Background
While many hospitals can offer pediatric care, only Children’s National Hospital can offer world class pediatric care from doctors who specialize in treating children. Kids are not tiny adults, and the doctors at Children’s National Hospital are nationally ranked in all pediatric specialties. The campaign goal is to drive patient volume and overall awareness for the primary care program and the other specialties.
The Process
As the agency of record for Children’s National Hospital, we developed the Grow Up Stronger campaign to highlight how Children’s National’s doctors were at the forefront of pediatric research and technology, while being conveniently located in the heart of the nation’s capital and the surrounding DMV area.
Each year, we adapted and evolved the campaign messaging and creative to appeal to parents. In partnership with Children’s National’s media agency, we developed a multi-channel strategy that included digital, print, out of home and video.
Nicole Orosa 